Benefits

CPB provides you with new ways to handle information from Twitter. For example, you might be interested in creating a mashup that displays Twitter posts that reference companies. This allows you to monitor which brands are getting attention in Twitter posts in a given time.

You may then use CPB and connect its output to a filter. You would filter out any items for which the calaisText member does not include the string 'Company - '.

The primary benefit lies in leveraging the semantic metadata identified by Calais to examine the posts in which you're interested.