A new Open Calais wordpress plugin from PCIS

This is a guest post from Vaclav Vincalek from a company called PCIS. http://www.pcis.com/. We host this post because Vaclav is providing a plugin for wordpress based on Open Calais, available for anyone to use.

Enjoy.

Ofer Harari

 

Automated Open Calais Tagging for WordPress

Laiser Tag from PCIS provides a simple, easy to use automated integration of the Thompson Reuters Open Calais service into your WordPress website.

Once configured with your Open Calais API key, Laiser Tag automatically retrieves your site content, and fetches relevant semantic data from the Calais web service and applies it to your content. Not only does this occur when content is created, but also is done on all existing content when you install the plugin as well as any time you edit a post.

Upcoming versions will have additional features such as enabling plugin users to track top tag performance from their Google Webmaster data.
Plugin page: https://wordpress.org/plugins/laiser-tag/
If you want to improve the visibility of your website, increase traffic and boost your brand’s revenue, creating a strong SEO strategy that is properly linked to the context of your content is very important.

Sure, building a lot of backlinks, developing your social media presence, and other off-site strategies are great for boosting rankings, on-page optimization should not be ignored.

Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or post tags, they have been demonstrated to increase traffic and organic search placement.

Ensuring your meta, title and heading tags contain contextually relevant and plain-language searchable terms is very important and should be part of fundamental content authoring strategy. Beyond this, ensuring that the content you create is easily identifiable, searchable and can be found quickly also increases the usability of your site, something that Google does recognize.

WordPress provides you with the ability to add contextual tags to your posts. These tags then become part of your site’s taxonomy. WordPress and other blogging platforms utilize these taxonomies to classify and better organize information. They provide visitors with a list of posts grouped by generally more specific topics than the categories.

These tags can be valuable to your site’s visitors and to search engines. For visitors, it improves the usability of your website in terms of being able to identify posts that cover specific topics. For search engines, it makes interpreting the page’s content easier and can ultimately aid your site in ranking better.

Post tags do not necessarily improve search engine rankings in and of themselves, but, while they might not be directly influential, they can improve SEO indirectly. Though most search engines don’t rank category and tag pages highly in the SERPs, high-quality tagging makes it easier for Google to see what your posted content is about.

Google’s focus on user intent and perceived quality of experience is expected to continue, as they currently have evaluators manually trawling SERPs and ‘grading’ websites based upon subject markers of ‘quality’.  Consider then, that effective tagging can represent one piece of the puzzle in terms of improving the user experience, and ultimately benefit your rankings, even if not directly.

How to get enhanced tagging started fast? Let Laiser Tag Do the Job!

Laiser Tag from PCIS provides a simple, easy to use automated integration of the Thompson Reuters Open Calais service into your WordPress website. Laiser Tag is for users who prefer to use the Open Calais web service automatically to manage larger libraries of content, or simply wish to speed up their authoring process.

Once configured with a free Open Calais API key, Laiser Tag automatically retrieves your site content, and fetches relevant semantic data from the Calais web service and applies it to your content. Not only does this occur when content is created, but also is done on all existing content when you install the plugin as well as any time you edit a post.

Upcoming versions will have additional features such as enabling plugin users to track top tag performance from their Google Webmaster data.

FAQ:

– What versions of WordPress is Laiser Tag compatible with?
– Laiser Tag has been tested with versions 4.6 and newer.

– Will Laiser Tag replace existing tags on content?
– No. Laiser tag will only add tags it obtains from the Calais web service.

– When I edit content, does Laiser Tag re-tag it?
– Yes. When content is saved, Laiser Tag automatically retrieves relevant tags.

– What kind of settings are available?
– Laiser Tag allows you to set the level of relevance that can be used to accept tags returned by the Calais service.

– Does Laiser Tag work on existing content?
– Yes. The Laiser Tag background process will add tags automatically to existing content through the background process. Depending on the amount of content to process, it may take a little time to complete.

– Is Laiser Tag supported?
– Yes. Laiser tag is supported through the wordpress plugin page. Additional functionality is expected to be implemented in future versions, so revisit the plugin page for news on new features.

For more information on Laiser Tag from PCIS, visit  https://wordpress.org/plugins/laiser-tag/.

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